Qwipo Buyer App
The ONDC-powered buying app for retailers - the demand side of the entire Qwipo ecosystem
- Client
- Qwipo
- Role
- Senior Product Designer
- Year
- Dec 2025 - Present
- Tools
- Figma, Mobile-first
Where the whole ecosystem converges: the app retailers actually buy from.
Qwipo Buyer is the retailer-facing side of the Qwipo platform - an ONDC-supported (DigiDukaan) commerce app where retailers buy from authorised distributors, wholesalers, and local vendors. Everything the ecosystem produces flows into it: catalogs and pricing published through Qwipo Seller Store, supply onboarded through the vendor management platform. If sellers are the supply, this is the demand - the surface that drives the entire business. Retailers shouldn't need fifteen apps to buy from fifteen distributors; this is the one app that replaces the stack.
Designing for one-handed mobile use under time pressure.
Retailers don't browse - they buy. The mobile context is busy: a counter, a customer waiting, a phone in one hand. Research focused on the moments retailers actually open the app - morning restocks, mid-day urgent orders, end-of-day reconciliation - and on how buying differs between an authorised distributor relationship and an open wholesaler or local vendor.
- Retailer purchasing-cycle interviews across geographies and store formats
- Friction audits on existing distributor apps to identify recurring pain points
- Authorised-distributor vs wholesaler vs local-vendor buying behaviours mapped separately
- Schemes, offers, credit, and trust signals that actually drive purchase decisions
Compress every flow into the smallest number of taps that still feels safe.
The app is organised the way a retailer thinks: authorised distributor storefronts for routine supply, wholesaler and local-vendor catalogs for everything else, global search across all of it. A multi-seller cart lets retailers stack orders from different sellers in one checkout, with offers and coupons applied at summary. Reorder turns last week's purchase into this week's two-tap task. Trust is baked in - KYC-gated onboarding, transparent pricing, delivery tracking, and Qwipo Credit visible inside the buying flow, not bolted on after it.
The demand-side core of the platform, in active build.
Thirty-plus screens are designed and prototyped end to end - auth and KYC, distributor and wholesaler browsing, multi-seller cart and checkout, order tracking, credit, invoices, and a full account layer with language and notification preferences. The buyer side plugs directly into the seller and vendor platforms upstream, so every catalog published there is immediately buyable here. It's the screen where the whole ecosystem becomes revenue.
Reflection“When one app is the revenue surface for an entire ecosystem, every design decision is a business decision. Speed wins, decoration loses.”
Walk the screens yourself.
The full mobile flow - 33 screens across auth, browse, shop, cart, orders, and account - rendered in a live gallery. Pick a screen from the list and explore.
Embedded live · Rendered at 1440×900 desktop · Click anywhere inside to interact
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